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Hacktivision
A Smart Look at the Future of Television // In Collaboration With Quinnipiac University's School of Communications
Tag Archives: advertising
The Rise of the Big Five: Web Networks Take On Television Apr 27, 2012
“The new scarcity is content, content that is quality,” Digitas chief creative officer Mark Beeching said at the company’s fifth annual Newfront yesterday. We all know about scarcity on television—or at least we think we know. There are only so many … Continue reading
Posted in Alternative Distribution, Essay, Television Industry | Tagged advertising, aol, hulu, microsoft, newfront, web series, yahoo, YouTube | 2 Comments“[TV sets with facial and voice recognition technology are] all very exciting to the world’s biggest advertisers…who spend billions on TV advertising but really don’t know who’s in the room when their ads air.” Jan 19, 2012
—Michael Learmonth, “Soon Your TV Will Watch You, Too” Back in 2005, trade journalist John Battelle imagined a world in which targeted advertising had come to television. And while TV is still a long way from having mainstreamed the business models … Continue reading
Posted in Connected Television, Quote | Tagged advertising, smart tv | 1 Comment